Contents


Collection Summary

Biographical Note

Scope and Content Note

Collection Arrangement

Selected Search Terms

Container List

Mary Margaret McBride with Stella Karn (Estelle), undated

Paper documents accompanying the Mary Margaret McBride and Stella Karn photographs, undated

McBride publicity photographs, undated

Early McBride portrait photographs, undated

Paper documents accompanying the early McBride portrait photographs, undated

McBride portrait photographs, undated

McBride portrait photographs with microphone, undated

McBride portrait photographs with microphone, undated

McBride portrait photographs with microphone, undated

McBride portrait photographs with microphone, undated

Miscellaneous McBride portrait photographs, undated

McBride color portrait photograph, undated

McBride personal appearance photographs, 1934-1951

McBride personal appearance photographs, 1957-1968, undated

McBride with Eleanor Roosevelt, undated

McBride with Governor Thomas Dewey, undated

McBride with Omar Bradley, undated

Paper documents accompanying the McBride and Omar Bradley photographs, undated

McBride with political guests, undated

McBride with guests, undated

McBride with Mary Martin, undated

McBride with guest authors, undated

Paper documents accompanying the McBride and guest author photographs, undated

McBride with special guests, undated

McBride with unidentified guests, undated

McBride with groups, undated

Paper documents accompanying the McBride with groups photographs, undated

McBride receiving awards, undated

McBride cooking with Poppy Cannon, Paul and Grace Hartman, undated

McBride with Tex and Jinx, Bob Hope, undated

Paper documents accompanying the McBride, Tex and Jinx, Bob Hope photographs, undated

McBride with Mike Wallace, undated

McBride radio anniversaries: Martha Deane, undated

McBride radio anniversaries: Madison Square Garden, undated

McBride radio anniversaries: Yankee Stadium, undated

McBride radio anniversaries: unidentified, undated

McBride Out of the Air, undated

Paper documents accompanying the Out of the Air photographs, undated

McBride and Eve Curie, undated

McBride radio anniversaries: white dress, undated

McBride photographs relating to Florida citrus fruit, undated

McBride photographs relating to Florida, winter haven, undated

Paper documents accompanying the McBride Florida, winter haven photographs, undated

McBride with doll collection, undated

McBride Laffing Room Only photographs, [1944 or 1945]

McBride Maine photographs, undated

Paper documents accompanying the McBride Maine photographs, undated

McBride Mexico, Missouri parade, undated

McBride Mexico, Missouri photographs, undated

Paper documents accompanying the McBride Mexico, Missouri photographs, undated

McBride small Mexico, Missouri photographs, undated

McBride at William Woods College photographs, undated

McBride New Jersey photographs, 1938

Paper documents accompanying the McBride New Jersey photographs, 1938

McBride Seabrook Farms, New Jersey, photographs undated

McBride, The French Goat photographs, undated

McBride, Jackson & Perkins, MMM Rose, undated

McBride at the Dwight D. Eisenhower arrival parade, [1945?]

McBride military tour photographs, undated

McBride European visit photographs, undated

McBride bagpipes photographs, undated

McBride and animals, undated

McBride backyard broadcasting photographs, 1951

Paper documents accompanying the McBride backyard broadcasting photographs, 1951

McBride broadcasting in locations other than the studio, undated

McBride eating and cooking, undated

McBride with unidentified guests, undated

McBride and unidentified guests with microphones, WOR, CBS, WEAF, NBC, and ABC, undated

McBride's last broadcast, 1954

McBride on television, undated

McBride Conti Shampoo commercial, undated

McBride's retirement, undated

McBride personal and family photographs, undated

McBride personal and family photographs, undated

McBride at a dinner with Harry Truman and others, undated

Paper documents accompanying the photos of McBride at a dinner with Harry Truman and others, undated

McBride at home, undated

Unidentified McBride photographs, small, undated

Unidentified McBride photographs, undated

McBride in the studio with a group, undated

McBride at a dinner in Connecticut, undated

Paper documents accompanying the photographs of McBride at a dinner in Connecticut, undated

McBride at Bette Davis's birthday party, undated

McBride at the christening of the USS Matthews, 1944

Paper documents accompanying the photographs of McBride at the christening of the USS Matthews, 1944

Photographs from the Mary Margaret McBride Collection

Authors: Netta Cox, with contributions from Marsha Maguire

2008

Collection Summary

Creator McBride, Mary Margaret, 1899-1976
Title Photographs from the Mary Margaret McBride Collection,
Inclusive Dates 1934-1968, and undated
Abstract: Photographs and accompanying paper documents that form part of the much larger Mary Margaret McBride Collection in the Motion Picture, Broadcasting and Recorded Sound Division of the Library of Congress. The collection represents McBride's long and influential career as a journalist and pioneering woman radio personality; photographs show McBride, some of her guests, program anniversary events, and featured places and products.
Extent: 3 boxes, including approximately 620 photographic prints, 23 negatives, and 15 folders of textual material
Language: Collection materials are in English
Location: RPA 00329-00331 (boxes 1-3)

Biographical Note

Mary Margaret McBride (1899-1976) was a journalist and the host of an immensely popular daily radio program from the mid 1930s into the 1950s. Her first program, Martha Deane, was broadcast on station WOR from 1934 until 1940. In 1937 CBS hired her to host a fifteen-minute talk show under her own name, but her most popular program, a forty-five-minute interview and talk show on NBC, ran from 1941 until 1950.

McBride's daily program featured interviews with over twelve hundred leading public and political figures of her time, such as entertainers, other radio personalities, authors, educators, doctors, and adventurers, but she also talked with average people who had interesting stories to tell. Interviewees included Eleanor Roosevelt, Governor Thomas E. Dewey, Frank Lloyd Wright, Bob Hope, Carl Sandburg, Margaret Bourke-White, Zora Neale Hurston, Tennessee Williams, Joe DiMaggio, a man leading a campaign to improve teenage driving skills, a female test pilot, the woman who invented crossword puzzles, and the American Mother of 1942.

McBride's interviews provide a highly personal perspective on American life during the Great Depression through World War II, its aftermath, and the beginning of the Cold War. They constituted the first thirty minutes of her show and were followed by informal discussion of household matters and advertising. Commercials were targeted at McBride's primary audience -- women -- who eagerly purchased the products she promoted and made McBride a favorite with sponsors. Her popularity with listeners and sponsors alike allowed her to retain both editorial and commercial control of her program.

McBride moved to ABC in 1950. She died on April 7, 1976, at age 76.

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Scope and Content Note

The photographs and accompanying paper documents form part of the much larger Mary Margaret McBride Collection, 1935-1950, in the Recorded Sound Section of the Motion Picture, Broadcasting and Recorded Sound Division, Library of Congress. Representing McBride's long and influential career as a pioneering woman radio journalist, the McBride Collection includes over twelve hundred hours of interview programs and other radio broadcasts. The photographs include portrait, publicity, and family photographs of Mary Margaret McBride; pictures of McBride and her guests, such as Omar Bradley, Mike Wallace, Eleanore Roosevelt, Thomas Dewey, and Mary Martin; shots of her radio program's anniversary celebrations; images relating to her 1960 autobiography, Out of the Air and of various products and locations; and depictions of broadcasting both in and outside of the studio.

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Selected Search Terms

People

  • Bradley, Omar Nelson, 1893-1981--Photographs.
  • McBride, Mary Margaret, 1899-1976--Photographs.
  • McBride, Mary Margaret, 1899-1976.

Subjects

  • Radio broadcasting--United States--Photographs.
  • Radio talk shows--United States.
  • Women in radio broadcasting--United States.

Form/Genre

  • Negatives.
  • Photographic prints.
  • Portrait photographs.
  • Publicity photographs.

Occupations

  • Women journalists--United States--Photographs.
  • Women radio producers and directors--United States--Photographs.
  • Women radio talk show hosts--United States--Photographs.

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Collection Arrangement

The photographs and accompanying documents are arranged by file.

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Container List

Mary Margaret McBride with Stella Karn (Estelle), undated 5 photographic prints, 1 negative : black and white

Paper documents accompanying the Mary Margaret McBride and Stella Karn photographs, undated 1 folder

McBride publicity photographs, undated 16 photographic prints : black and white

Early McBride portrait photographs, undated 12 photographic prints, 2 negatives : black and white

Paper documents accompanying the early McBride portrait photographs, undated 1 folder

McBride portrait photographs, undated 12 photographic prints, 1 negative : black and white

McBride portrait photographs with microphone, undated 9 photographic prints : black and white

McBride portrait photographs with microphone, undated 5 photographic prints, 1 negative : black and white

McBride portrait photographs with microphone, undated 14 photographic prints : black and white

McBride portrait photographs with microphone, undated 1 photographic print : black and white

Miscellaneous McBride portrait photographs, undated 7 photographic prints : black and white

McBride color portrait photograph, undated 1 photographic print : color

McBride personal appearance photographs, 1934-1951 11 photographic prints : black and white

McBride personal appearance photographs, 1957-1968, undated 8 photographic prints, 1 negative : black and white

McBride with Eleanor Roosevelt, undated 6 photographic prints, 1 negative : black and white

McBride with Governor Thomas Dewey, undated 5 photographic prints : black and white

McBride with Omar Bradley, undated 10 photographic prints : black and white

Paper documents accompanying the McBride and Omar Bradley photographs, undated 1 folder

McBride with political guests, undated 13 photographic prints : black and white

McBride with guests, undated 5 photographic prints, 1 negative : black and white

McBride with Mary Martin, undated 4 photographic prints : black and white

McBride with guest authors, undated 6 photographic prints : black and white

Paper documents accompanying the McBride and guest author photographs, undated 1 folder

McBride with special guests, undated 17 photographic prints : black and white

McBride with unidentified guests, undated 1 photographic print : black and white

McBride with groups, undated 15 photographic prints : black and white

Paper documents accompanying the McBride with groups photographs, undated 1 folder

McBride receiving awards, undated 5 photographic prints : black and white

McBride cooking with Poppy Cannon, Paul and Grace Hartman, undated 6 photographic prints : black and white

McBride with Tex and Jinx, Bob Hope, undated 4 photographic prints : black and white

Paper documents accompanying the McBride, Tex and Jinx, Bob Hope photographs, undated 1 folder

McBride with Mike Wallace, undated 8 photographic prints : black and white

McBride radio anniversaries: Martha Deane, undated 7 photographic prints, 1 negative : black and white

McBride radio anniversaries: Madison Square Garden, undated 8 photographic prints, 1 negative : black and white

McBride radio anniversaries: Yankee Stadium, undated 5 photographic prints, 1 negative : black and white

McBride radio anniversaries: unidentified, undated 9 photographic prints, 1 negative : black and white

McBride Out of the Air, undated 33 photographic prints : black and white

Paper documents accompanying the Out of the Air photographs, undated 1 folder

McBride and Eve Curie, undated 1 negative

McBride radio anniversaries: white dress, undated 5 photographic prints : black and white

McBride photographs relating to Florida citrus fruit, undated 8 photographic prints, 1 negative : black and white

McBride photographs relating to Florida, winter haven, undated 10 photographic prints : black and white

Paper documents accompanying the McBride Florida, winter haven photographs, undated 1 folder

McBride with doll collection, undated 4 photographic prints : black and white

McBride Laffing Room Only photographs, [1944 or 1945] 13 photographic prints : black and white

McBride Maine photographs, undated 9 photographic prints : black and white

Paper documents accompanying the McBride Maine photographs, undated 1 folder

McBride Mexico, Missouri parade, undated 14 photographic prints : black and white

McBride Mexico, Missouri photographs, undated 14 photographic prints, 1 negative : black and white

Paper documents accompanying the McBride Mexico, Missouri photographs, undated 1 folder

McBride small Mexico, Missouri photographs, undated 10 photographic prints : black and white

McBride at William Woods College photographs, undated 2 photographic prints : black and white

McBride New Jersey photographs, 1938 11 photographic prints : black and white

Paper documents accompanying the McBride New Jersey photographs, 1938 1 folder

McBride Seabrook Farms, New Jersey, photographs undated 5 photographic prints : black and white

McBride, The French Goat photographs, undated 6 photographic prints, 1 negative : black and white

McBride, Jackson & Perkins, MMM Rose, undated 9 photographic prints : black and white

McBride at the Dwight D. Eisenhower arrival parade, [1945?] 4 photographic prints : black and white

McBride military tour photographs, undated 5 photographic prints : black and white

McBride European visit photographs, undated 7 photographic prints, 1 negative : black and white

McBride bagpipes photographs, undated 5 photographic prints : black and white

McBride and animals, undated 7 photographic prints : black and white

McBride backyard broadcasting photographs, 1951 6 photographic prints : black and white

Paper documents accompanying the McBride backyard broadcasting photographs, 1951 1 folder

McBride broadcasting in locations other than the studio, undated 8 photographic prints : black and white

McBride eating and cooking, undated 13 photographic prints, 3 negatives : black and white

McBride with unidentified guests, undated 3 photographic prints : black and white

McBride and unidentified guests with microphones, WOR, CBS, WEAF, NBC, and ABC, undated 16 photographic prints, 1 negative : black and white

McBride's last broadcast, 1954 22 photographic prints, 1 negative : black and white

McBride on television, undated 8 photographic prints : black and white

McBride Conti Shampoo commercial, undated 17 photographic prints, 1 negative : black and white

McBride's retirement, undated 14 photographic prints : black and white

McBride personal and family photographs, undated 20 photographic prints : black and white

McBride personal and family photographs, undated 26 photographic prints : color

McBride at a dinner with Harry Truman and others, undated 5 photographic prints : black and white

Paper documents accompanying the photos of McBride at a dinner with Harry Truman and others, undated 1 folder

McBride at home, undated 7 photographic prints : black and white

Unidentified McBride photographs, small, undated 11 photographic prints : black and white

Unidentified McBride photographs, undated 10 photographic prints : black and white

McBride in the studio with a group, undated 1 photographic print : black and white

McBride at a dinner in Connecticut, undated 6 photographic prints, 1 negative : black and white

Paper documents accompanying the photographs of McBride at a dinner in Connecticut, undated 1 folder

McBride at Bette Davis's birthday party, undated 5 photographic prints : black and white

McBride at the christening of the USS Matthews, 1944 5 photographic prints : black and white

Paper documents accompanying the photographs of McBride at the christening of the USS Matthews, 1944 1 folder

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